STOCKHOLM. The Swedish capital is buzzing with activity this week, as a two-week “festival of love” reaches its climax on Saturday with a royal wedding.
Stockholm is using the occasion – Crown Princess Victoria’s wedding – to promote itself through a packed program of activities, as hundreds of foreign journalists have come to the city to cover the royal festivities.
It is also the first time the city has used its status as European Green Capital 2010 for marketing purposes on a wider scale. In a big pavilion in the centrally located Kungsträdgården (King’s Garden) opposite the Royal Palace, the city is showing off its green ambitions with a full schedule of daily activities over the 14-day period of “Love 2010”.
When I dropped by there was a presentation of the recently adopted City Plan, which outlines the future development of Stockholm. Visitors can learn more about plans to promote electric vehicles (photo), take a sip of the city’s clean water and learn more about everything from recycling to investments in new infrastructure.